New Brand Manager for Middle East

Yassin Tag replaces Hugues de Pins, who has been recently appointed to the position of President of Vacheron Constantin North America.

Press release

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Vacheron Constantin, the world's oldest Swiss watchmaker in continuous operations, is pleased to announce that Mr Yassin Tag has been appointed as new Brand Manager for Middle East & Indian Subcontinent.

Yassin Tag replaces Hugues de Pins, who has been recently appointed to the position of President of Vacheron Constantin North America.

Prior to this new position, Mr. Tag was Area Sales Manager, Middle East & Indian Subcontinent, working closely with Mr de Pins from 2006 until early 2009. During these three years, he has notably contributed to increase the position, the recognition and the sales of the brand in the area.

Shortly after being born in Switzerland in 1975, Yassin Tag moved with his family to Egypt. Following graduation in Management and International Commerce from Ain Shams University, Cairo, he pursued MBA at Sorbonne University, Paris, France. Mr. Tag moved back to Switzerland in 2002 and joined the Maison Vacheron Constantin, the historic boutique in Geneva, as Sales Executive. He moved to Dubaï in 2006 as Area Sales Manager of Vacheron Constantin Middle East & Indian Subcontinent.

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