On October 1, 2008, Tag Heuer became a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. The partnership caps a 150-year history dedicated to the pursuit of ultimate precision and inspired by a constant quest for innovation.
As part of its association, TAG Heuer will showcase the Grand Carrera Calibre 8 RS Grande Date GMT at two of this season‘s most important Watch Fairs - Munich Time (October 30 to November 2, 2008) and Salon Belles Montres in Paris (November 28-30). This exceptional timepiece is part of the Grand Carrera series of 2007, which, alongside the mythic Monaco and the Link, has once again reaffirmed TAG Heuer‘s peerless savoir-faire and reinforced its place among the top Swiss watchmaking houses.
Established in Geneva in 2005 to celebrate the heritage and values of Fine Watchmaking, the FHH promotes Swiss watchmaking culture and savoir-faire by communicating the professional and ethical values of authenticity, creativity and innovation on which the industry‘s legitimacy is founded. It was therefore logical for TAG Heuer to become a full partner.
The FHH has gained the respect and admiration of the Fine Watchmaking industry as a whole, said Jean-Christophe Babin, President and CEO of TAG Heuer. We are extremely proud to become an active member and thus demonstrate our commitment to the founding values of Haute Horlogerie.
Founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland, the Heuer brand, which became TAG Heuer in 1985, is the world leader of prestige chronographs and the fourth overall brand for luxury watches. Based in La Chaux de Fonds, TAG Heuer is the only watch brand to master precision to 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second. From the Olympic Games in the 1920s to its role as Official Timekeeper of Formula One, TAG Heuer has been relentless in its quest for innovation, excellence, performance and prestige. In recent years the brand has invented some of the most remarkable watchmaking innovations ever seen, Concept Watches like the Monaco V4 Mechanical Concept Watch driven by belts, and successfully commercialized creations like the Grand Carrera Calibre 36 RS Caliper, the first automatic mechanical chronograph to measure and display 1,10th of a second.
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is 1 of the largest and fastest growing luxury Swiss watch brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected by its 6 years partnership with 2007 Formula 1 World Champion, Scuderia Ferrari F1 driver Kimi Raïkkönen. Also with its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two F1 ambassadors Lewis Hamilton and his new team mate Heikki Kovalainen. With world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar four-time world champion and F1 driver Sébastien Bourdais and the german driver from the Scuderia Toro Rosso F1 Sebastian Vettel as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah Rukh Khan, TAG Heuer more than ever epitomizes Prestige and Performance.
Press release
