On 11 June, on the eve of the Montreal Grand Prix, Tag Heuer hosted the #DontCrackUnderPressure Challenge with Red Bull Racing Formula One driver Daniel Ricciardo, New England Patriots quarterback Tom Brady and Montreal Impact forward, Didier Drogba.
The event took place at Victoria Square, where the park was transformed with astroturf into a football field, complete with two TAG Heuer goal posts.
Tom Brady was the first to undertake the challenge, and set the benchmark for the number of goals scored within a minute. Daniel Ricciardo and Didier Drogba each strived to beat Brady’s record and were given only three minutes to do so. Each successful goal raised $1000 for a charity of their choice.
Both Didier Drogba and Daniele Ricciardo were wearing the new TAG Heuer Red Bull Racing Formula One limited edition watch, a chronograph created to commemorate the brand’s partnership with Red Bull Racing.
Tom Brady was wearing the Heuer Monza Chronograph, a reissue tribute to Niki Lauda’s win in Italy forty years ago. Presented in Baselworld 2016 and available from July onward, its case is in titanium and it is slightly bigger than the original (42mm rather than 39) for a more modern, masculine look.
