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Press release
The new TechnoMarine kicks off with the Cruise Sport line launching this month in retailers worldwide. The collection was first presented to press and retailers at Baselworld 2010 as part of the brand's exciting re-launch.
TechnoMarine's 2010 collection is driven by the iconic Cruise model which has been re-conceptualized in a number of new forms for 2010, including ‘Original', ‘Sport', ‘Steel' and ‘Ceramic' versions. These amazing new watches include a far superior suite of designs, materials and detailing.
The first model to hit the stores this year is the Cruise Sport, a colorful and versatile watch. The collection will be seen also at the trend-setting boutique COLETTE in Paris the coming weeks. Its silhouette is an exercise in clean lines and minimalist currents with an all new silicone strap, unbelievably comfortable to wear. Functionality is further enriched with the interchangeable strap and case cover system, common to all Cruise models. You can easily plug and play with any colors available in order to make your own watch/color combination according to your mood, your clothes and your taste each day… In less than 1 minute, you can change the color of both straps and case cover to create a brand new look! The catalog of colors available allows you to pick up the right ones according to each personality… Cruise Sport's mostly black form is punctuated by subtle pops of color along the bezel, minute hand and tachymeter. Water resistant up to 200m and available in a chronograph or 3-hand movement, Cruise Sport embodies TechnoMarine's ‘carpe diem' spirit.
The result of this new 2010 Collection is a mix of bold and daring designs with the intelligent use of color, advanced materials and unrivalled levels of detailing.
TechnoMarine's revival at BASELWORLD 2010
The re-launch of TechnoMarine was unveiled at BASELWORLD 2010, with the brand unveiling a new corporate identity, entirely new product collection and marketing focus. This move, driven by Group CEO, Vincent Perriard, represented a complete re-think of the brand, bringing it back to its DNA and setting it up to become a disruptive and exciting force in the watch industry for years to come.
The products were introduced in a spectacular new booth that embodied the new corporate image, logo and also the “Ocean Addict”, new baseline of the Brand.
It will lead to a complete new brand image in place by next September with revolutionary communication ideas...
SPECIFICATIONS
CRUISE SPORT 40mm/3-Hand
Movement & Characteristics: Miyota 2105, Quartz
Case Materials: Stainless Steel 316L with Black Gel Cover
Functions: 3 Hand, Date/Day
Dial: Black/White, Black/Pink, Black/Blue
Crystal: Mineral glass
Strap: Black Silicone + Extra White Silicone – Pink/Blue Silicone + Extra Black Silicone
Release date: May 2010
CRUISE SPORT 40mm/Chronograph
Movement & Characteristics : Miyota FS20, Quartz
Case Materials: Stainless Steel 316L with Black Gel Cover
Functions: Hour, minute, second, date, Chronograph
Dial: Black/White, Black/Pink, Black/Blue
Crystal: Mineral glass
Strap: Black Silicone + Extra White Silicone – Pink/Blue Silicone + Extra Black Silicone
Release date: May 2010
CRUISE SPORT 45mm/Chronograph
Movement & Characteristics: Miyota FS20, Quartz
Case Materials: Stainless Steel 316L with Black Gel Cover
Functions: Hour, minute, second, date, Chronograph
Dial: Black/White, Black/Green, Black/Blue, Black/Orange
Crystal: Mineral glass
Strap: Black Silicone + Extra White Silicone – Green/Blue/Orange Silicone + Extra Black Silicone
Release date: May 2010
