Located in Beijing's financial district,this modern and refined shop is thethird in the world dedicated exclusivelyto the Brand.
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On 17th October, the Swiss “Manufacture”of Haute Horlogerie Girard-Perregaux hasinvited one hundred journalists to the GrandOpening of its new boutique in Beijing. During the press conference, Mr LuigiMacaluso, President of Girard-Perregaux,expressed its pride to inaugurate thisBoutique. Indeed, this opening testifies the importance the Brand attaches to China.
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After successfully entering the Chinesemarket in 2003, the watch companyunderlines its will to develop its presence inthis country. This boutique is symbolic: it isthe third in the world for the Brand, afterGstaad in Switzerland and Mumbaï in India.Girard-Perregaux chooses with the greatestcare its distribution network. The quality ofthis network must reflect the exclusivity ofthe prestigious collections.
Together with Girard-Perregaux's partnersin China, Mr Nash Benjamin, CEO ofFJ Benjamin, and Harmony Group, LuigiMacaluso welcomed the journalists inthe boutique where they discovered thepure design and its warm atmosphere.The area reflects the spirit of the authenticManufacture and synthesises its values:traditional know-how and modernity, innovationand emotion. Formal simplicity andcontemporary materials are key codes usedin the first Boutique of Gstaad and developedin this new shop, while adapted tothe Pekinese clients. This elegant and soberarchitecture enhances the display of thecollections, including grand complications.
To celebrate this event, Girard-Perregauxorganised the same day a Gala Dinnerwhich gathered VIPs and mediarepresentatives. This exceptional eveninggave the guests the occasion to admiresome extraordinary Girard-Perregaux'stimepieces.
Press release
