Geneva—Swiss luxury jeweler Chopard is getting prime placement on the cover of Madonna's much-anticipated new album, Hard Candy.
 | Madonna strikes a pose in Chopard jewelry for the cover of her latest album. |
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The reigning Queen of Pop dons the brand's "Happy Diamonds" cross as well as a personalized diamond knuckle ring that was designed by Chopard Co-President Caroline Gruosi-Scheufele. The ring, crafted in the spirit of Hard Candy—which the singer describes as "a juxtaposition of tough and sweetness"—spells out Madonna's hip-hop pseudonym, "M-dolla," in 258 brilliant-cut white diamonds. A Chopard signature mobile diamond is set in the flourish of the letter M. This isn't the first time the brand has created jewelry specifically for the star. For Madonna's 2005 Confessions on a Dance Floor album, Chopard designed the iconic pavé diamond "Hung-Up" necklace that she wore on stage. Hard Candy is scheduled for release on April 28 on the Warner Bros. Records label.
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