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Press release
This new address offers our long-standing Russian clients an original & poetic bouquet, one made of flamboyant flowers and colorful fruits...set in the DeLaneau watches of course. Crafting one-of-a-kind timepieces with floral or natural motifs that are truly timeless, the brand pays tribute to the Garden of Eden. It will not take long for DeLaneau's dream like pieces to adorn Moscow's finest wrists!
By entering the intimate boudoir style show room, one embraces its elegant aestheticism - a perfect reflection of DeLaneau's exclusive identity. Indeed, each timepiece is unique and as such deserves a truly exceptional environment. As with Haute Couture, the art of DeLaneau could only be showcased in an outstanding surrounding namely a private lounge.
Clearly inspired by the art deco style, the private salon plays with the contrasts between light and dark colors: cream and brown marble floors opposed to large dark wenge wood panels. As it is the case for its watches, only the most coveted materials have been chosen: Venetian stucco for the walls, stocky Makassar or black marble for the furniture.
DeLaneau, an outstanding history sets grounds for a flamboyant future
Created in Switzerland in 1949 DeLaneau was then purchased by a Swiss couple in 1965 to immediately give the brand an international exposure by proposing bold and masterfully crafted haute joaillerie pieces. A few decades later, it could only be an exceptional woman to carry on this extraordinary legacy: Cristina Thévenaz-Wendt. Since 1997 she instills her refined taste and voluptuous talent in all her creations. Thanks to her flair, DeLaneau has proposed superlative timepieces that have immediately been considered as pieces of watch making art.
The epitome of craftsmanship
DeLaneau is recognized worldwide for its outstanding skills to craft custom-made timepieces for women only. Thanks to its expertise in fields such as enameling or highly complicated stone mounting & stone setting, the Swiss watch brand – founded in 1949 – has gained an unrivalled reputation within the world of high-precision watch collectors or art lovers.
Coveted by women with impeccable taste on all continents, a DeLaneau timepiece fosters imagination for its truly unique craftsmanship. The art of enameling for instance is given its full scope as illustrated in the Magnolia collection. All the refinement, delicacy and smoothness of the transitory spring flower are conveyed thanks to the skillful hands of the master enameller – a woman need be said -.
Feminine horology
For more than 60 years, DeLaneau has been a superlative reference in fine jewelry and unique timepieces. Today it goes further by adopting a truly feminine and emotional vision of time. It proposes mechanical wristwatches that have been conceived, developed and hand crafted to correspond to the specific aspirations of women.
The new Amazone Blueberries collection, for instance, bares the fresh and colorful forest fruit on its dial and is the latest addition to the DeLaneau family. Featuring a jumping hours and minutes, it hosts the famous 1608 mechanical caliber developed specially for DeLaneau. 1608 as in the number of times the mechanical jumping hour/minute « jumps » every single day! It is one of the brands essential core value to propose innovative mechanical watches to the woman of today.
The art of being unique
As with all DeLaneau's 1608 caliber, the Blueberries watches are all unique. They are created to befit the individuality of the most exceptional lady. This implies that no two watches are alike. Each wristwatch is part of a collection – Magnolia or Blueberries or Lys, Holy Leaf, Lotus, Dahlia - expressing a particular shape or movement yet with always a personal and unique characteristic chosen by the lady client herself.
DeLaneau's expansion
In April 2010, DeLaneau opened its first flagship store in Geneva, the brands hometown. Many others in various locations around the world will soon follow today's Moscow opening. The next addition will be the Big Apple, before the end of 2010: New York, of course, could not be left without its due share of tempting gems!
