We are now seeing the launch of a new communication campaign for the entire SEIKObrand
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We are now seeing the launch of a new communication campaign for the entire Seikobrand. The campaign will be implemented in all international markets and in allmedia, including T.V., print and digital media. This new campaign is a furtherexpression of SEIKO's vision “Innovation & Refinement” that has guided the brand tounparalleled success since its adoption in 2003.
The campaign puts the SEIKO wearer at the heart of the communication. Each visualfocuses on an individual who wears SEIKO and declares, via the headline “Me.,” thatthis watch is the one for him or her. The advertisement then invites the reader orviewer to see, learn about and assess each SEIKO watch, and ends with the openendedinvitation “IS IT YOU?”
The new “Me.” campaign will showcase the revolutionary Spring Drive collection andall SEIKO's Elite collections, Velatura, all-new series of watches for sailing and most notably Sportura, SEIKO's iconic watches for motor sport.
The campaign is the result of an international collaboration involving a brand & designconsultancy in Tokyo and a communications agency in the USA. The creative expressions of the “Me.” concept were made in Los Angeles and Rome.
Press release
