Fine Watchmaker Launches Second National Ad for Its Performance SportsTimepieces Utilizing Two-Time NBA MVP Steve Nash and NBA TV's AhmadRashad
Las Vegas, NV- February 18, 2007 - RAYMOND WEIL GENEVA today announced it was partnering with two-time NBA Most Valuable Player Steve Nash and The Steve Nash Foundation to help market its second national advertising campaign for RW Sport, the watchmaker's first venture in performance sport timepieces.
Nash and Ahmad Rashad, host of NBA TV's Tuesday Night with Ahmad, will appear in Raymond Weil's second iteration of its 'Not a Moment Missed' national campaign. The announcement was made at the BDA Sports Brunch in Las Vegas.
"We feel that Steve Nash is not only one of the biggest stars in professional basketball, but an individual who exemplifies what being a positive role model is all about," said Gil Ozir, Raymond Weil SVP of Marketing,. "By partnering with Steve Nash and the Steve Nash Foundation, we will be able to not only build a campaign around a player our target audience can relate to, but also help his Foundation continue to do tremendous work on behalf of children in need throughout the world."
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