After the international launch in the amazing city of Istanbul (Turkey), the nabucco launchcontinues
After the international launch in the amazing city of Istanbul (Turkey), the nabucco launchcontinues. The Geneva watchmaker selected a couple of countries and famous citieshistorically and economically very important for the Brand to unveil the new collection. Nextstop, India.
Mumbai, September 27th, 2007 - Nabucco, the latest offing by the international luxurySwiss watchmaker RAYMOND WEIL, exclusively dedicated to men, was officially launchedin India on 26th September 2007. Olivier Bernheim, President and CEO of the Genevabrand presented the inaugural watch to the celebrity guest who unveiled the watch - India'sfirst male supermodel, actor and producer today, acclaimed Milind Soman.
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Olivier Bernheim, Milind Soman, Pierre Bernheim, son of Olivier Bernheim, Areas SalesDirector & RW Club Director graced the dias at the press conference. The launch attracteda lot of guests.
Olivier Bernheim spoke at length on the history of RAYMOND WEIL in India and theimportance of India as being a great, grown and viable market for the Swiss watch makingBrand. He emphasized that one of priority targets of RAYMOND WEIL is to continue toincrease Brand's visibility. He also pointed out that 2007 has been a very important year forthe company. Innovative marketing strategic initiatives (change of corporate identity),communication concepts (new ads campaigns) and new commercial directions (RW Cluband Second Life) with a total renewing of products' offer much more modern, dynamic, upto-date, have given the Brand the drive and boldness to compete with the leading names inwatchmaking.
The introduction of the new nabucco collection was followed by the spectacular 5 minutenabucco film much appreciated by the audience and the celebrity guest, Milind Soman.
After the film, Olivier Bernheim gifted Milind Soman one of nabucco's interpretations. AGMT automatic model, featuring a 44 mm diameter round polished steel case and a polished, brushed steel bracelet with screw down case-back and pushers ensuring a 20ATM (660ft) water-resistance. which he wore with much panache and charm.Milind Soman, then took over the microphone and described eloquently how he embodiedthe characteristics of nabucco in terms of being masculine, virile and personifying the tag line of the Brand - ‘INDEPENDENCE is a state of mind'.
RAYMOND WEIL TODAY: INJECTION OF YOUTH AND MODERNITY!
2007 is a very important year for RAYMOND WEIL. Total renewing of our products' offer,new communication concept much more modern, dynamic, up-to-date have been developed and implemented given the Brand the drive and boldness to compete with theleading names in watchmaking: new corporate identity, new campaigns, new thrillingcollections, new Brand slogan, INDEPENDENCE is a state of mind. RAYMOND WEIL'snew look is contemporary, sober, dynamic, streamlined… blending luxury, elegance,distinction and modernity. This is encapsulated in nabucco.
For the last 2 years, RAYMOND WEIL has moved forward very quickly. A new generation isnow active within the company - the 3rd one of the company, ensuring family continuity.
NABUCCO: THE POWER OF CHARISMA
Nabucco, the new, exclusively masculine self-winding mechanical collection from theGeneva watchmaker RAYMOND WEIL, is sculpted in steel and water-resistant to 600ft.With its charisma, style and imposing diameter, it stands out as THE watch for the Man ofCharacter, playing on the contrast between steel, leather, and hi-tec, super-light, ultraresistantcarbon fiber. The quest for perfection in every detail lends the nabucco collectionpeerless symmetry, coherence and strength.
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Milind Soman
Milind Soman is perhaps the first ever male super model that India has ever had. MilindSoman first captured the hearts of countless Indian women and perhaps men too in AlishaChinai's video Made in India that made him a household name in our country. He has actedin television and in Bollywood in movies such as 16 December, Rules, AgniVarsh and other.Not only is Milind a heart throb in our country, but he has also various internationalmodeling assignments to his credit and for having acted in international productions.His next film scheduled for release is The Flag due in October 2007.
Press release
