After the international launch one month ago in the famous city of Istanbul (Turkey), theGeneva watchmaker selected the wonderful and amazing city of Sydney to officially launchhis successful and powerful nabucco collection in Australia.
Last night over 250 guests gathered at the Museum ofContemporary Art (MCA) for the largest event luxury watch brand RAYMOND WEIL hasever held in Australasia, 3rd biggest market worldwide after United States and UnitedKingdom. The celebration was for nabucco, the new exclusively masculine mechanicalcollection, which was launched globally with a huge celebrity party on the island of Suadain Turkey.
Olivier Bernheim (President and CEO) and son Pierre Bernheim (Areas Sales Director & RWClub Director) flew in from Switzerland via India & Singapore for the grand occasion. Anexceptional evening, in a very exclusive black and white chic style decor, was held in theFoundation hall at the MCA, located adjacent to Sydney Harbour in Circular Quay. Thisvenue was chosen because of its impact, sophistication, style and grandeur.
A large stage with a massive screen was placed at the far end of the venue for all to seethe 5-minute launch film of the nabucco collection in the style of Hollywood films.
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The highlight of the night was the presentation of the new nabucco collection. Thecollection was unveiled with a neo-Babylonian performance culminating in a dance spectacular featuring body painted animals, nabucco heroes' models, African singers anddrummers and one of Sydney's most elite party bands.
Guests included Megan Gale, Australian supermodel and actress who has achievedconsiderable fame, first in Italy but now equally so in her native Australia; Jane Fleming; Lady Sonia McMahon; Sandra Sully; Camilla Franks; Jayson Brunsden; Jacinta Tynan;Cameron Williams; Martin & Michelle Walsh; Stuart Bedford-Brown; Tom Waterhouse &Kathryn Eisman.
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All guests were there last night to celebrate the launch of a new collection but also therevolution of a brand. This year in Basel RAYMOND WEIL presented a new corporate identity – a more modern, forward thinking, contemporary brand.
This injection of youth and modernity has been brought about by the 3rd generation of theRAYMOND WEIL family. Elie (elder son of Olivier Bernheim and Marketing Director) andPierre are writing a new chapter for the RAYMOND WEIL family business.
A great future is assured for nabucco, introduced for the first time at Basel this year and isalready recognized as a real success on an international level.
Nabucco represents the last step in the revival of the Geneva watchmaker and theaffirmation of its independence as an essential value. This soirée was an excellent way of showing and sharing the Brand's new ambitions.
In this sophisticated, unique and festive atmosphere, the universe of RAYMOND WEILradiated its luxury, daring, modernity and above all, its difference - its independence, highlighted in the Brand new tagline: “INDEPENDENCE is a state if mind”, featuring for thefirst time in the new nabucco ad campaign.
RAYMOND WEIL TODAY: INJECTION OF YOUTH AND MODERNITY!
2007 has been a transitional period and very important year for RAYMOND WEIL. Totalrenewing of our products' offer, new communication concept much more modern, dynamic, up-to-date have been developed and implemented given the Brand the drive andboldness to compete with the leading names in watchmaking: new corporate identity, newcampaigns, new thrilling collections, new Brand slogan, INDEPENDENCE is a state ofmind. RAYMOND WEIL's new look is contemporary, sober, dynamic, streamlined…blending luxury, elegance, distinction and modernity. This is encapsulated in nabucco.For the last 2 years, RAYMOND WEIL has moved forward very quickly. A new generation isnow active within the company - the 3rd one of the company, ensuring family continuity.
NABUCCO: THE POWER OF CHARISMA
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Nabucco, the new, exclusively masculine self-winding mechanical collection from theGeneva watchmaker RAYMOND WEIL, is sculpted in steel and water-resistant to 600ft.With its charisma, style and imposing diameter, it stands out as THE watch for the Man ofCharacter, playing on the contrast between steel, leather, and hi-tec, super-light, ultraresistantcarbon fiber. The quest for perfection in every detail lends the nabucco collectionpeerless symmetry, coherence and strength.
Press release
