Rassemblés au trop célèbre Marché de la Soie de Beijing, les professionnels chinois de la contrefaçon ont déposé leur propre marque collective : Silkstreet. Culot ou candeur ?
Le Marché de la Soie est une des principales attractions touristico-marchandes de Beijing (Chine) : on y trouve à peu près toutes les contrefaçons de toutes les marques de luxe, sans que les autorités de la capitale chinoise s'en émeuvent vraiment...Ces grands spécialistes du détournement des marques ont entrepris de déposer leur propre marque, Silkstreet, et ils se promettent bien de poursuivre en justice tous ceux qui auraient l'audace de copier les produits de cette marque.En vitrine sous la griffe Silkstreet, des articles textile (chemises, cravates, foulards), d'une qualité "certifiée" par les experts du Marché de la Soie. D'autres secteurs devraient être progressivement abordés. Ces produits China Made ne seront vendus que dans les boutiques du marché (ci-dessous).
Source : Chinadaily.com.cn Real deal': Beijing fakes market gets own brand
(Xinhua, 2008-01-24)BEIJING - The Silk Street Market here, which has long offered copies of international designer and branded goods, has unveiled its own brand - SILKSTREET - and warned that anyone who tries to counterfeit that brand will be held liable.
The first items to bear the SILKSTREET name, displayed on Wednesday, include apparel such as neckties, shirts and scarves, as well as a few household items such as tablecloths. They are marked "quality guaranteed" with a label that tells buyers that "the goods are certified by the Silk Street Market. If any quality problems are found, the market will bear the responsibility of compensation."
"SILKSTREET products are sold exclusively in the market. Anyone using the brand outside will be held liable," the Beijing Evening News quoted Wang Zili, general manager of the market, as saying.
Nearly 100 stalls connected with 39 market shops will be entitled to sell the goods initially. T-shirts, jeans, knitted goods, jewelry, luggage and other items will be added to the product line, Wang said.
Those now authorized to sell SILKSTREET products had to have a good business record, said Wang, with "no record of selling fake or shoddy products within six months and no [customer] complaints."
Most of the SILKMARKET items come from the factories of famous Chinese manufacturers. For instance, shirts come from the century-old silk company Ruifuxiang, according to the newspaper.
Market administrators believed that establishing the brand would be an important step to protect intellectual property rights, the report said.
Source : Chinadaily.com.cn Real deal': Beijing fakes market gets own brand(Xinhua, 2008-01-24)BEIJING - The Silk Street Market here, which has long offered copies of international designer and branded goods, has unveiled its own brand - SILKSTREET - and warned that anyone who tries to counterfeit that brand will be held liable.
The first items to bear the SILKSTREET name, displayed on Wednesday, include apparel such as neckties, shirts and scarves, as well as a few household items such as tablecloths. They are marked "quality guaranteed" with a label that tells buyers that "the goods are certified by the Silk Street Market. If any quality problems are found, the market will bear the responsibility of compensation."
"SILKSTREET products are sold exclusively in the market. Anyone using the brand outside will be held liable," the Beijing Evening News quoted Wang Zili, general manager of the market, as saying.
Nearly 100 stalls connected with 39 market shops will be entitled to sell the goods initially. T-shirts, jeans, knitted goods, jewelry, luggage and other items will be added to the product line, Wang said.
Those now authorized to sell SILKSTREET products had to have a good business record, said Wang, with "no record of selling fake or shoddy products within six months and no [customer] complaints."
Most of the SILKMARKET items come from the factories of famous Chinese manufacturers. For instance, shirts come from the century-old silk company Ruifuxiang, according to the newspaper.
Market administrators believed that establishing the brand would be an important step to protect intellectual property rights, the report said.
