Brand ambassador for this year's collection, Miss France 2008 presented the company's latest creations to journalists and BERTOLUCCI partners on 4 – 5 April in Basel.
A symbol of all things feminine, sensual and elegant, Miss France modelled the finest items within the collection in a colourful parade, brilliant with gold and sparkling with precious gems. Over a period of hours, she showed off the different facets of the collection: Casual Chic, Distinction and Haute Couture, culminating in the latest jewellery creations from BERTOLUCCI.The enchanting parade was viewed by an international audience with Valérie Bègue captivating the viewers' attention as she compèred the presentations and interviews in the new BERTOLUCCI showcase in the “Hall of Desires”.
To celebrate this special occasion, BERTOLUCCI offered its exclusive partners a privileged opportunity to meet Miss France 2008 at a gala dinner on 4 April. In a unique location, privately hired for the very first time, the “Le Filou” restaurant at the Ramada in the Messeplatz was transformed into a Piazzetta with flavours and décor reminiscent of la Dolce Vita Bertolucci style. Around one hundred VIPs from all over the world enjoyed the welcoming, intimate atmosphere so prized by our company.As the new BERTOLUCCI ambassador, Miss France 2008 will continue to represent the brand's principles and values by appearing at major events throughout the year.
Press release
